An existing consumer electronics client needed to gain retail market insights as to why and how the competition was outperforming it at home improvement and appliance retailers.
In order to accurately identify our client’s product availability, we used our mapping technology to split over 2,800 locations into geographical best routes. We mobilized 729 field reps to survey the inventory of 119 SKUs in person.
2020 created guides in the form of “plan-o-grams” to assist reps in visually identifying the products. The team members provided pictures and critical insights from locations in 44 states and 1,497 cities, all within two weeks.
In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets. We also provided our client with key insights as to how the market, national retailers, and competition were changing their approach—as well as photos of missing/damaged equipment in need of immediate maintenance.