Gaining Merchandising and Retail Insights


experiential, events, retail sales, popup, scale, speed, infrastructure, diversity marketing, ethnic marketing

The Challenge

An existing consumer electronics client needed to gain retail market insights as to why and how the competition was outperforming it at home improvement and appliance retailers.

Our Approach

In order to accurately identify our client’s product availability, we used our mapping technology to split over 2,800 locations into geographical best routes. We mobilized 729 field reps to survey the inventory of 119 SKUs in person.


2020 created guides in the form of “plan-o-grams” to assist reps in visually identifying the products. The team members provided pictures and critical insights from locations in 44 states and 1,497 cities, all within two weeks.

The Results

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets. We also provided our client with key insights as to how the market, national retailers, and competition were changing their approach—as well as photos of missing/damaged equipment in need of immediate maintenance.

Our Case Studies

Our results speak for themselves, and so do our case studies.


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Rapidly Expanding a Sales Force by 300%

We successfully recruited, trained, and staffed 900+ sales reps over the course of eight weeks.


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Dual Product Launch With Wearable Tech

We executed two successful launches with 11,000 retail visits over seven weeks across 48 states, and provided key qualitative and quantitative market feedback.


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Expanding Fiber Optic Distribution Over Seven Years

We have continually expanded distribution, and generated superior sales results for our telecom client since 2006.


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Nationwide Wireless Launch

Across 45 states and five times zones, we achieved a perfectly executed prepaid wireless product launch of 13,500 visits over eight weeks.


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Taking Sales in a New Direction

With a program acknowledged as a turning point for the company, we added over 93,000 customers annually into a previously declining business model.


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