Taking Sales in a New Direction


experiential, events, retail sales, popup, scale, speed, infrastructure, diversity marketing, ethnic marketing

The Challenge

A nationally recognized communications service provider's existing retail sales channel was missing sales targets. The client needed 2020 to develop an alternate sales strategy to penetrate a new international customer segment.

Our Approach

After analyzing the client’s existing marketing practices, we suggested a pilot strategy of creating experiential events and marketing using our professional sales representatives.


We activated mobile and pop-up strategies all year long through a sustained calendar of local events, festivals, and retailers to help customers understand the product. This also enabled them to purchase the service on location.


With the success of the initial pilot program, we expanded the concept into numerous new markets through two additional phases. The final phase extended into national retailers, where we provided a sales force to increase transactions and bolster the knowledge base.

The Results

Each of our three phases were executed successfully and allowed us to add over 93,000 customers annually to meet the growth expectations of the company. The program has been acknowledged as a turning point in the client's sales trajectory.

Our Case Studies

Our results speak for themselves, and so do our case studies.


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Rapidly Expanding a Sales Force by 300%

We successfully recruited, trained, and staffed 900+ sales reps over the course of eight weeks.


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Dual Product Launch With Wearable Tech

We executed two successful launches with 11,000 retail visits over seven weeks across 48 states, and provided key qualitative and quantitative market feedback.


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Expanding Fiber Optic Distribution Over Seven Years

We have continually expanded distribution, and generated superior sales results for our telecom client since 2006.


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Nationwide Wireless Launch

Across 45 states and five times zones, we achieved a perfectly executed prepaid wireless product launch of 13,500 visits over eight weeks.


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Gaining Merchandising and Retail Insights

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets.


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