A nationally recognized communications service provider's existing retail sales channel was missing sales targets. The client needed 2020 to develop an alternate sales strategy to penetrate a new international customer segment.
After analyzing the client’s existing marketing practices, we suggested a pilot strategy of creating experiential events and marketing using our professional sales representatives.
We activated mobile and pop-up strategies all year long through a sustained calendar of local events, festivals, and retailers to help customers understand the product. This also enabled them to purchase the service on location.
With the success of the initial pilot program, we expanded the concept into numerous new markets through two additional phases. The final phase extended into national retailers, where we provided a sales force to increase transactions and bolster the knowledge base.
Each of our three phases were executed successfully and allowed us to add over 93,000 customers annually to meet the growth expectations of the company. The program has been acknowledged as a turning point in the client's sales trajectory.