2020 was asked to introduce a new product to more than 5,000 dealers with three store visits each, over an eight-week period.
Focusing on our industry-leading speed to market, we deployed 204 indirect sales reps in four weeks to conduct product training, sales awareness, light merchandising, and brand advocacy.
Using a proprietary activity-tracking tool powered by Salesforce, we split regional territories between sales reps to optimize drive times. This allowed us to scale our team to deliver comprehensive coverage of retail locations in the limited timetable.
By keeping our team on schedule, 2020 concluded the product launch at 100% of the locations with 13,500 visits over eight weeks, 45 states, and five time zones.