Expanding Fiber Optic Distribution over Seven Years


sales, events, kiosks, speed, results

The Challenge

A large telecom client sought to expand its distribution to increase customer adoption and market share after a multibillion-dollar investment to upgrade its data and TV network.

Our Approach

2020 activated a store-with-in-a-store (SWAS) sales solution inside existing retail locations to create face-to-face sales and education. This increased brand engagement, supported increased new product distribution, and enabled rapid growth. The initial pilot program tested various CRM, staffing, and consumer engagement strategies.

The Results

After the initial pilot and rapid expansion, 2020 has operated the program for seven years while outperforming six other vendors. We continue to maintain the highest customer-retention and sales-per-staffed-hour rates.

Our Case Studies

Our results speak for themselves, and so do our case studies.


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Rapidly Expanding a Sales Force by 300%

We successfully recruited, trained, and staffed 900+ sales reps over the course of eight weeks.


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Dual Product Launch With Wearable Tech

We executed two successful launches with 11,000 retail visits over seven weeks across 48 states, and provided key qualitative and quantitative market feedback.


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Nationwide Wireless Launch

Across 45 states and five times zones, we achieved a perfectly executed prepaid wireless product launch of 13,500 visits over eight weeks.


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Taking Sales in a New Direction

With a program acknowledged as a turning point for the company, we added over 93,000 customers annually into a previously declining business model.


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Gaining Merchandising and Retail Insights

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets.


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THE 2020 DIFFERENCE

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