A large telecom client sought to expand its distribution to increase customer adoption and market share after a multibillion-dollar investment to upgrade its data and TV network.
2020 activated a store-with-in-a-store (SWAS) sales solution inside existing retail locations to create face-to-face sales and education. This increased brand engagement, supported increased new product distribution, and enabled rapid growth. The initial pilot program tested various CRM, staffing, and consumer engagement strategies.
After the initial pilot and rapid expansion, 2020 has operated the program for seven years while outperforming six other vendors. We continue to maintain the highest customer-retention and sales-per-staffed-hour rates.