A major consumer electronics client needed to launch two new devices, including its first wearable technology, in nearly 11,000 retail locations over seven weeks.
To meet the timetable, we mobilized 224 brand ambassadors in four weeks—each responsible for training in-store associates, facilitating interactive demos, and generating brand awareness for the new products. In addition, we utilized our cloud-based technology, Salesforce.com, to gather consumer and retail insights, merchandise audit data, and associate training comprehension results.
We used our proprietary training application, Amplify University (with mobile and SMS technology), to train the brand ambassadors and retail associates across the U.S.
We facilitated two successful product launches while providing key quantitative and qualitative feedback from consumers and retailers. We did this all while achieving 100% execution of the 11,000 retail visits over seven weeks, across 48 states.