Dual Product Launch With Wearable Tech


RFM, merchandising, training, store audits, survey, temp staffing, speed

The Challenge

A major consumer electronics client needed to launch two new devices, including its first wearable technology, in nearly 11,000 retail locations over seven weeks.

Our Approach

To meet the timetable, we mobilized 224 brand ambassadors in four weeks—each responsible for training in-store associates, facilitating interactive demos, and generating brand awareness for the new products. In addition, we utilized our cloud-based technology, Salesforce.com, to gather consumer and retail insights, merchandise audit data, and associate training comprehension results.


We used our proprietary training application, Amplify University (with mobile and SMS technology), to train the brand ambassadors and retail associates across the U.S.

The Results

We facilitated two successful product launches while providing key quantitative and qualitative feedback from consumers and retailers. We did this all while achieving 100% execution of the 11,000 retail visits over seven weeks, across 48 states.

Our Case Studies

Our results speak for themselves, and so do our case studies.


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Rapidly Expanding a Sales Force by 300%

We successfully recruited, trained, and staffed 900+ sales reps over the course of eight weeks.


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Expanding Fiber Optic Distribution Over Seven Years

We have continually expanded distribution, and generated superior sales results for our telecom client since 2006.


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Nationwide Wireless Launch

Across 45 states and five times zones, we achieved a perfectly executed prepaid wireless product launch of 13,500 visits over eight weeks.


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Taking Sales in a New Direction

With a program acknowledged as a turning point for the company, we added over 93,000 customers annually into a previously declining business model.


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Gaining Merchandising and Retail Insights

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets.


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