A substantial consumer electronics company was introducing a cutting-edge consumer product and needed to rapidly expand its sales organization by over 300% in just eight weeks. Additionally, the newly expanded team needed retail training and merchandising to successfully execute its sales strategy.
2020 relied on state-of-the-art technology coupled with a dynamic process to deliver excellence. We blended internal and external data, using Salesforce.com, to deliver a turnkey diverse recruiting strategy. Our strategy leveraged an applicant tracking system (ATS) that delivered our digital media tactics, community engagement, and behavioral assessments to unearth a best-in-class sales force with speed and flexibility in mind.
With thousands of candidates, logistics were key. We used multiple, recurring, decentralized training classes, in conjunction with the required technology, to equip the sales force for success.
At the end of eight weeks we successfully staffed 900+ high-quality, trained employees with a training failure rate of less than 1%. In the six months after the project went live, original project turnover rate was less than 10%.