Rapidly Expanding a Sales Force by 300%


FSM, merchandising, training, surveys, speed, scale, build sales organization, speed to market

The Challenge

A substantial consumer electronics company was introducing a cutting-edge consumer product and needed to rapidly expand its sales organization by over 300% in just eight weeks. Additionally, the newly expanded team needed retail training and merchandising to successfully execute its sales strategy.

Our Approach

2020 relied on state-of-the-art technology coupled with a dynamic process to deliver excellence. We blended internal and external data, using Salesforce.com, to deliver a turnkey diverse recruiting strategy. Our strategy leveraged an applicant tracking system (ATS) that delivered our digital media tactics, community engagement, and behavioral assessments to unearth a best-in-class sales force with speed and flexibility in mind.


With thousands of candidates, logistics were key. We used multiple, recurring, decentralized training classes, in conjunction with the required technology, to equip the sales force for success.

The Results

At the end of eight weeks we successfully staffed 900+ high-quality, trained employees with a training failure rate of less than 1%. In the six months after the project went live, original project turnover rate was less than 10%.

Our Case Studies

Our results speak for themselves, and so do our case studies.


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Dual Product Launch With Wearable Tech

We executed two successful launches with 11,000 retail visits over seven weeks across 48 states, and provided key qualitative and quantitative market feedback.


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Expanding Fiber Optic Distribution Over Seven Years

We have continually expanded distribution, and generated superior sales results for our telecom client since 2006.


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Nationwide Wireless Launch

Across 45 states and five times zones, we achieved a perfectly executed prepaid wireless product launch of 13,500 visits over eight weeks.


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Taking Sales in a New Direction

With a program acknowledged as a turning point for the company, we added over 93,000 customers annually into a previously declining business model.


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Gaining Merchandising and Retail Insights

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets.


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